Good Health, Safety Record Is Marketing Winner

The traditional approach to health and safety at work through\r\nlegislation and enforcement measures is changing, according to a new\r\nreport from the European Agency for Safety and Health at work.

The traditional approach to health and safety at work through legislation and enforcement measures is changing, according to a new report from the European Agency for Safety and Health at work.

"An increasing number of companies and organizations themselves take the lead by promoting a positive safety and health culture through their marketing and procurement initiatives," the agency says.

According to the agency the corporate as well as the pubic image of a company is becoming increasingly influenced by ethical, social and moral considerations.

The report cites a number of "complementary tools" to traditional legislation and control activities that aim at promoting a preventative culture.

For instance, the report describes how companies are using occupational safety and health as a criteria in purchasing products and services from other companies.

It also says that companies are using occupational safety and health as a marketing element for promoting the sales of their products or services .

"This can affect market prospects as well as the ability to recruit and keep qualified and motivated staff," says the agency. "As a result, employees'' health and safety are becoming increasingly more important to employers throughout the world."

by Virginia Sutcliffe

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