Employers Take on the 'Roads More Traveled'

Drive Safely Work Week is Oct. 7-11, and this year's campaign addresses drowsy, distracted, alcohol-impaired and aggressive driving; risky behaviors often associated with the "roads more traveled."

With hectic schedules and long delays in jam-packed traffic and at blocked intersections, drivers seem do everything in their cars except drive. Our nation's roadways have become more congested in recent years and drivers are experiencing anxiety, stress, fatigue and numerous personal and work-related distractions while sitting in their vehicles. And, it's certain that with more people, driving more vehicles, more miles each year, compounded by fewer roads being built, and fewer people carpooling, driving conditions aren't going to improve any time soon.

Being well rested, alert, and attentive keeps drivers safe on the road and in a much better position to defend themselves from the drivers who do not make that choice. To help educate employees about risky driving behaviors and combat the human and economic costs of traffic crashes, the Network of Employers for Traffic Safety (NETS), a public/private partnership, has made "Drive focused. Stay safe, and keep America's workforce safe on the road" the theme for the sixth annual Drive Safely Work Week (DSWW) campaign.

This workplace traffic safety campaign also emphasizes the importance of buckling up, since seat belts are one of the best defenses against the risky drivers with whom we all share the road.

NETS is offering a campaign tool kit with safety messages, activities and camera-ready artwork to make it easy for employers to improve the driving safety of their employees. In doing so, employers provide a service to their employees, their families and the communities in which they live and work by reducing preventable traffic crashes.

For more information on DSWW or NETS, call 1-888-221-0045 or visit www.netsnational.org.

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