She’s probably not going to become head chef at the restaurant and she’s not getting married this weekend, because she neglected to clean up the grease on the floor and her employer "never should have put the deep fryer so close …” So close to what? We'll never know.
One commenter had this to say: “This ad still gives me chills after all these years. I thought the whole series of ads, including the one where the guy gets impaled and the one where the person falls off the ladder were way too graphic for regular viewing hours. Though, you have to hand it to them, the ads were damned effective. I've seen horror movies that scared me less than these commercials.”
Jim’s in a hurry and his boss wants something done immediately, so he’s not paying attention to where he’s maneuvering his forklift and he backs into a rack full of parts and boxes.
As metal beams come crashing down on him from a high shelf, his supervisor yells, “Call 911! There’s been an accident.” A grievously injured Jim stands up and reminds us that it was not an accident: “The company knows it’s against code to store that much weight up there.”
In reply to commenters who complained that Jim caused his own injuries by backing into the shelf, one person said, “He wasn't shifting blame. The company and the supervisor are responsible for knowing the workplace safety codes. When he said, ‘The company knows it's against code to store that much weight up there,’ he means that the company should have not stored so much weight up there. And the supervisor is responsible for reporting issues, i.e., that broken shelf.”
Deadly incidents can occur in upscale retail shops as well as factories and construction sites. As this horribly injured sales clerk, who crashed down through a glass display case from the top of an eight-foot ladder while trying to hang a sign, explains, “The company should have replaced that ladder years ago. I knew I shouldn’t have reached over like that.”
As one commenter noted, “…It's supposed to give an unsettling, creepy feeling because the victim is suddenly so composed despite their horrific injuries, when in real life they would be dead. It's that out-of-place dark humour of sorts – the victim is obviously not fine, but the ad is highlighting the risks of neglectful workplace behaviours by having the victim who has suffered from it personally address the issues.”
“James worked for our company for 10 years before his tragic accident,” says the boss at James’ funeral. James disagrees it was an "accident," saying, “The company never fully trained to me deal with high voltage wires… What was I thinking, not wearing all my safety equipment?”