Domino's Pizza and the National Fire Protection Association Team Up to Deliver Home Fire Prevention Message

Oct. 6, 2008
Domino's Pizza is partnering with the National Fire Protection Association (NFPA) to deliver the message of home fire prevention to its customers across the country.

Domino's expedites approximately 1 million deliveries each day and now, in observance of National Fire Prevention Week (Oct. 5 - Oct. 11) and its "prevent home fires" theme, the deliveries will include the message of fire safety.

According to NFPA, cooking fires are the number one cause of home fires and home fire injuries. Domino's Pizza not only applies NFPA's recommendations at its stores, but will extend that knowledge to its customers by delivering NFPA's fire safety tips on pizza box-toppers, in email communications and blogs sent out by NFPA, among other marketing materials. David A. Brandon, chairman and CEO at Domino's Pizza, will also deliver a podcast on the initiative at firepreventionweek.org.

“We have been working to promote fire safety at a community level for years,” says Brandon. “Now, through our partnership with the National Fire Protection Agency and to celebrate the launch of our new oven baked sandwiches, we are raising national awareness for these important issues and delivering a stronger message.”

An estimated 890 lives could be saved each year if all homes had working smoke alarms. As part of the campaign, customers who order from participating Domino's Pizza stores during National Fire Prevention Week and throughout the entire month of October, may be surprised when their delivery arrives aboard a fire engine. If all the smoke alarms in the home are working, the pizza is free. If a smoke alarm is not working, the firefighters will replace the batteries and/or smoke alarm and leave the home with a fully functioning fire safety device. All deliveries made aboard a fire engine will come with a free sample of Domino's new oven baked sandwiches, which launch nationally on Sept. 22, and fire safety tips, courtesy of NFPA.

“NFPA has taken the lead in public fire safety outreach by serving as the official sponsor of Fire Prevention Week for 86 years,” says James M. Shannon, president of NFPA. “The annual public awareness and safety commemoration, which is proclaimed by the president of the United States each year, is observed by fire departments in the U.S. and Canada to mark the anniversary of the Great Chicago Fire of 1871. We are happy to include Domino's Pizza as a partner for this year's activities and to increase the reach of our fire safety messages.”

About the Author

Sandy Smith

Sandy Smith is the former content director of EHS Today, and is currently the EHSQ content & community lead at Intelex Technologies Inc. She has written about occupational safety and health and environmental issues since 1990.

Sponsored Recommendations

Free Webinar: ISO 45001 – A Commitment to Occupational Health, Safety & Personal Wellness

May 30, 2024
Secure a safer and more productive workplace using proven Management Systems ISO 45001 and ISO 45003.

ISO 45003 – Psychological Health and Safety at Work

May 30, 2024
ISO 45003 offers a comprehensive framework to expand your existing occupational health and safety program, helping you mitigate psychosocial risks and promote overall employee...

DH Pace, national door and dock provider, reduces TRIR and claims with EHS solution

May 29, 2024
Find out how DH Pace moved from paper/email/excel to an EHS platform, changing their culture. They reduced TRIR from 4.8 to 1.46 and improved their ability to bid on and win contracts...

Case Study: Improve TRIR from 4+ to 1 with EHS Solution and Safety Training

May 29, 2024
Safety training and EHS solutions improve TRIR for Complete Mechanical Services, leading to increased business. Moving incidents, training, and other EHS procedures into the digital...

Voice your opinion!

To join the conversation, and become an exclusive member of EHS Today, create an account today!