The Grass is Always Greener at the Superbowl

Jan. 30, 2002
Everything about Super Bowl is big and that includes its commitment to the environment.

Forget about the Patriots and the Rams. Forget about Britney Spears and Mariah Carey. Forget about the multimillion dollar commercials. The big news at the Superbowl this year is ... green.

In New Orleans this year, the National Football League has incorporated a series of environmental initiatives that affect nearly every Super Bowl-related event:

  • Solid waste recycling will be a key component of waste management at the Louisiana Superdome, the New Orleans Arena, and the Ernest N. Morial Convention Center - three facilities that host most of the NFL-sponsored events. Even in facilities that don't normally recycle waste material, the NFL worked with facility managers to integrate recycling into their existing operations.
  • The NFL also sponsors a sports equipment recycling project. In partnership with local schools, used and new sports equipment was collected during the month of January. That equipment has been donated to the local Youth Education Town Center, an NFL-sponsored facility that provides youngsters with academic and recreational programs.
  • Another NFL project, materials donation, matches the needs of local nonprofits with all types of leftover materials or equipment including decorative materials and building materials.
  • Even extra food from Super Bowl events doesn't go to waste. The NFL works closely with the local Second Harvest Food Bank to help them collect and distribute food after each event.
  • A "Litter Free" campaign, tested by the NFL five years ago when Super Bowl was last in New Orleans, will be run again at the NFL Experience Football Theme Park. Volunteers reward kids and adults with NFL temporary tattoos for keeping the area clean.

The National Football League has incorporated environmental concerns into the management of Super Bowl for the past 10 years, beginning with Super Bowl XXVII, played in Pasadena in January 1993. Since that time, the NFL's Environmental Program has expanded greatly from its initial efforts at solid waste recycling. The program has now developed into a comprehensive campaign to reduce all types of waste and to effectively manage resources by combining good environmental practices with sound business decisions.

Supporters and participants include the New Orleans Super Bowl XXXVI Host Committee, the Audubon Institute, International Paper Co., the Louisiana Superdome, the Ernest C. Morial Convention Center, the New Orleans Arena, Volume Services of America, the New Orleans Saints, River Parish Disposal, Vista Fibers, the city of New Orleans, the Second Harvest Food Bank, Party Planners West and the New Orleans NFL YET Center.

edited by Sandy Smith ([email protected])

About the Author

EHS Today Staff

EHS Today's editorial staff includes:

Dave Blanchard, Editor-in-Chief: During his career Dave has led the editorial management of many of Endeavor Business Media's best-known brands, including IndustryWeekEHS Today, Material Handling & LogisticsLogistics Today, Supply Chain Technology News, and Business Finance. In addition, he serves as senior content director of the annual Safety Leadership Conference. With over 30 years of B2B media experience, Dave literally wrote the book on supply chain management, Supply Chain Management Best Practices (John Wiley & Sons, 2021), which has been translated into several languages and is currently in its third edition. He is a frequent speaker and moderator at major trade shows and conferences, and has won numerous awards for writing and editing. He is a voting member of the jury of the Logistics Hall of Fame, and is a graduate of Northern Illinois University.

Adrienne Selko, Senior Editor: In addition to her roles with EHS Today and the Safety Leadership Conference, Adrienne is also a senior editor at IndustryWeek and has written about many topics, with her current focus on workforce development strategies. She is also a senior editor at Material Handling & Logistics. Previously she was in corporate communications at a medical manufacturing company as well as a large regional bank. She is the author of Do I Have to Wear Garlic Around My Neck?, which made the Cleveland Plain Dealer's best sellers list.

Nicole Stempak, Managing Editor:  Nicole Stempak is managing editor of EHS Today and conference content manager of the Safety Leadership Conference.

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