New Education Campaign to Stop Drunk Driving

Dec. 6, 1999
Campaign created to reduce the number of alcohol-related traffic fatalities to less than 11,000 per year by 2005.

U.S. Transportation Secretary Rodney E. Slater unveiled a new public education campaign called "You Drink & Drive. You Lose,"last week.

The campaign was created to help prevent drunk driving and reach the national goal of reducing the number of alcohol-related traffic fatalities to no more than 11,000 per year by 2005. The campaign targets high-risk populations, such as 21- to 34-year-olds, high blood alcohol concentration and repeat offenders, and underage drinkers.

"The number of fatalities associated with impaired driving is declining because of efforts by the U.S. Department of Transportation and our partners to improve safety, which is President Clinton's and Vice President Gore's highest transportation priority," said Slater. "We must continue working to save lives and prevent injuries from drunk driving, and this new campaign will help do that."

Last year, 15, 935 people died as a result of impaired driving, and more than 300,000 were injured. Alcohol-related fatalities are at an all time low, but they still account for nearly 38 percent of all traffic-related deaths.

According to National Highway Traffic Safety Administration, the "You Drink & Drive. You Lose" campaign brings together various department efforts aimed at preventing impaired driving under one identity in a better coordinated and common sense approach.

By enhancing public awareness through partnerships and coalitions, coupled with highly active and visible law enforcement, the campaign offers communities a framework to support current impaired driving and zero tolerance laws and prevention programs.

About the Author

EHS Today Staff

EHS Today's editorial staff includes:

Dave Blanchard, Editor-in-Chief: During his career Dave has led the editorial management of many of Endeavor Business Media's best-known brands, including IndustryWeekEHS Today, Material Handling & LogisticsLogistics Today, Supply Chain Technology News, and Business Finance. In addition, he serves as senior content director of the annual Safety Leadership Conference. With over 30 years of B2B media experience, Dave literally wrote the book on supply chain management, Supply Chain Management Best Practices (John Wiley & Sons, 2021), which has been translated into several languages and is currently in its third edition. He is a frequent speaker and moderator at major trade shows and conferences, and has won numerous awards for writing and editing. He is a voting member of the jury of the Logistics Hall of Fame, and is a graduate of Northern Illinois University.

Adrienne Selko, Senior Editor: In addition to her roles with EHS Today and the Safety Leadership Conference, Adrienne is also a senior editor at IndustryWeek and has written about many topics, with her current focus on workforce development strategies. She is also a senior editor at Material Handling & Logistics. Previously she was in corporate communications at a medical manufacturing company as well as a large regional bank. She is the author of Do I Have to Wear Garlic Around My Neck?, which made the Cleveland Plain Dealer's best sellers list.

Nicole Stempak, Managing Editor:  Nicole Stempak is managing editor of EHS Today and conference content manager of the Safety Leadership Conference.

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