Aiha Tagline Logo2020 5ed64bfddfa9e

AIHA Repositions Itself to Include All Occupational Health and Safety Professionals

June 2, 2020
The organization announced new branding.

Following a shift to a virtual event amid the pandemic, the American Industrial Hygiene Association (AIHA) also has moved to change its image.

The organization's "brand evolution" shortens its name to just AIHA and includes an updated logo and tagline.

AIHA President Kathleen Murphy says, "“Our industry has progressed significantly over the past 80 years. As the premier organization representing our profession, we had to evolve to meet the needs of our current and future members as well as the general public."

She continues, "COVID-19 has put a spotlight on our profession and positioned many of our members front and center as experts in occupational health in their workplaces and in the forefront of the country’s public eye. This change to OHS helps the public associate the profession with health and better understand what we do."

Along with the revised name and logo, AIHA's tagline "Healthier Workplaces. A Healthier World," highlights the organization's mission.

In addition, the organization announces that it will reposition itself as the professional association for occupational health and safety science professionals, rather than industrial hygienists.

The launch of the new brand kicks off AIHA’s campaign to educate employers about the value occupational health and safety scientists bring to a workplace. The educational initiative includes reaching out to employers in the construction, chemical manufacturing and first responder industries and will include others in the future. AIHA has developed specific websites, including www.workerhealthandsafety.org for employers to access information about how to make their workplaces healthy.

“AIHA is now in a better position to serve its existing members and recruit and educate the next generation of occupational health and safety scientists,” said Lawrence Sloan, MBA, CAE, chief executive officer, AIHA, in a statement. “We will continue to advance and position the profession to better protect workers, businesses and the public. We will provide the highest quality of educational resources and opportunities for members to share their knowledge.”

In addition to educating employers, AIHA is reaching out to undergraduate and graduate students in science about the benefits of the profession in an effort to steer students toward the profession. The campaign includes reaching out to professors and guidance counselors who can guide young professionals in their careers. 

About the Author

EHS Today Staff

EHS Today's editorial staff includes:

Dave Blanchard, Editor-in-Chief: During his career Dave has led the editorial management of many of Endeavor Business Media's best-known brands, including IndustryWeekEHS Today, Material Handling & LogisticsLogistics Today, Supply Chain Technology News, and Business Finance. In addition, he serves as senior content director of the annual Safety Leadership Conference. With over 30 years of B2B media experience, Dave literally wrote the book on supply chain management, Supply Chain Management Best Practices (John Wiley & Sons, 2021), which has been translated into several languages and is currently in its third edition. He is a frequent speaker and moderator at major trade shows and conferences, and has won numerous awards for writing and editing. He is a voting member of the jury of the Logistics Hall of Fame, and is a graduate of Northern Illinois University.

Adrienne Selko, Senior Editor: In addition to her roles with EHS Today and the Safety Leadership Conference, Adrienne is also a senior editor at IndustryWeek and has written about many topics, with her current focus on workforce development strategies. She is also a senior editor at Material Handling & Logistics. Previously she was in corporate communications at a medical manufacturing company as well as a large regional bank. She is the author of Do I Have to Wear Garlic Around My Neck?, which made the Cleveland Plain Dealer's best sellers list.

Nicole Stempak, Managing Editor:  Nicole Stempak is managing editor of EHS Today and conference content manager of the Safety Leadership Conference.

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