Brain Fitness Steers Driver Safety Initiative

March 31, 2009
Posit Science, the brain fitness company, and auto insurer Allstate began working together 6 months ago in a groundbreaking program to determine whether brain fitness exercise software could be deployed to improve driver safety.

An initial 6-month offer of brain fitness software to certain Allstate policyholders now has been extended through June and has been broadened to include another 25,000 customers. Allstate is underwriting the cost of the cognitive training software, which is offered for free to its auto policyholders aged 50 and older in the state of Pennsylvania.

"Allstate leads the way in driver safety by focusing on the number one driver safety device – the brain," said Jeff Zimman, chairman of Posit Science.

Thousands of Allstate customers are now using the InSight brain fitness software program from Posit Science. "Interest from Allstate drivers has far exceeded our expectations," said Zimman. "We are now collecting and crunching data to confirm effects on driving skills previously seen in numerous studies."

More than 30 articles in medical and science journals report that Posit Science exercises improve driving abilities, mental abilities and the quality of life of mature adults. The software has been shown to cut crash risk in half, reduce dangerous driving maneuvers, improve stopping distance and increase driving confidence.

"We are pleased with the response to this offer and look forward to digging into the data," said Tom Warden, assistant vice president, Allstate Research and Planning Center. "Allstate's commitment to reinventing insurance goes beyond protecting possessions. With this revolutionary program, we hope to protect personal safety and quality of life."

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