When Companies Stop Being Serious and Start Being Funny

Gmail kicked off corporate America’s ode to April Fools Day a day early, unveiling on March 31 its new feature: theShelfie – the SHareable sELFIE. 

They soon were joined by Fruit of the Loom’s Undie Iron; the #SelfieBot from Orbotix, which makes the smartphone-controlled toy ball, Sphero; and Reese's, which tweeted an ad for its popular peanut butter cups promoting the peanut butter-free peanut butter cup.

See the pranks and their descriptions in the IndustryWeek slideshow “April Fools' Day: When Businesses Prank [SLIDESHOW],” by Ginger Christ.