SPOTting Skin Cancer is Target of New American Academy of Dermatology Campaign

A little detective work can go a long way in spotting skin cancer, the most common form of cancer diagnosed in the United States, at its earliest, most treatable stage. A new campaign from the American Academy of Dermatology – SPOT Skin Cancer – focuses on the positive actions people can take to protect themselves from skin cancer, including seeing a dermatologist when appropriate.

Sandy Smith

May 7, 2012

3 min read

An alarming new survey found that many people do not know how to spot skin cancer and are unaware of their risk of developing the disease. In response to the survey, the academy hopes the campaign increases the public’s understanding of skin cancer and motivates people to change their behavior. The campaign’s tagline says it all: “Prevent. Detect. Live.”

“Unlike other types of cancer that can’t be seen by the naked eye, skin cancer shows obvious signs on the surface of the skin that can be easily detected by properly examining it,” said board-certified dermatologist Daniel M. Siegel, MD, FAAD, president, American Academy of Dermatology. “The goal of SPOT Skin Cancer is to help save lives by educating the public on how to protect themselves from the sun and how to examine their skin for suspicious spots.”

Skin Cancer Survey Statistics

The need for a comprehensive skin cancer resource is evident based on the public’s general lack of understanding of detecting and preventing skin cancer. In fact, the academy conducted an online survey of adults nationwide that showed:

Nearly 75 percent did not know that skin cancer is the most common form of cancer in the United States.
Only half (53 percent) knew how to examine their skin for signs of skin cancer.
Thirty percent of respondents were either unsure or did not know that skin cancer can be easily treated when caught early.

“When it comes to skin cancer, our survey demonstrates that knowledge is power,” said Siegel. “For example, respondents who know how to examine their skin for signs of skin cancer were more than twice as likely to have shown suspicious moles or spots to a medical professional as those who did not know how to spot the warning signs of skin cancer on their skin. In some instances, this knowledge can mean the difference between life and death, which is why it is so important to see a dermatologist if you notice a spot on your skin that is changing, itching or bleeding.”

Skin Cancer Facts

More than 3.5 million skin cancer cases affecting 2 million people are diagnosed annually. Current estimates are that one in five Americans will be diagnosed with skin cancer in their lifetime. The 5-year survival rate for people whose melanoma (the deadliest form of skin cancer) is detected and treated before it spreads to the lymph nodes is 98 percent.

The SPOT Skin Cancer Web site offers advice on performing a skin self-exam, offers downloads of a body mole map for tracking changes in your skin and finds free skin cancer screenings in your area. Those affected by skin cancer also will be able to share their stories via the Web site and download free materials to educate others in their communities.