Domino's expedites approximately 1 million deliveries each day and now, in observance of National Fire Prevention Week (Oct. 5 - Oct. 11) and its "prevent home fires" theme, the deliveries will include the message of fire safety.
According to NFPA, cooking fires are the number one cause of home fires and home fire injuries. Domino's Pizza not only applies NFPA's recommendations at its stores, but will extend that knowledge to its customers by delivering NFPA's fire safety tips on pizza box-toppers, in email communications and blogs sent out by NFPA, among other marketing materials. David A. Brandon, chairman and CEO at Domino's Pizza, will also deliver a podcast on the initiative at firepreventionweek.org.
“We have been working to promote fire safety at a community level for years,” says Brandon. “Now, through our partnership with the National Fire Protection Agency and to celebrate the launch of our new oven baked sandwiches, we are raising national awareness for these important issues and delivering a stronger message.”
An estimated 890 lives could be saved each year if all homes had working smoke alarms. As part of the campaign, customers who order from participating Domino's Pizza stores during National Fire Prevention Week and throughout the entire month of October, may be surprised when their delivery arrives aboard a fire engine. If all the smoke alarms in the home are working, the pizza is free. If a smoke alarm is not working, the firefighters will replace the batteries and/or smoke alarm and leave the home with a fully functioning fire safety device. All deliveries made aboard a fire engine will come with a free sample of Domino's new oven baked sandwiches, which launch nationally on Sept. 22, and fire safety tips, courtesy of NFPA.
“NFPA has taken the lead in public fire safety outreach by serving as the official sponsor of Fire Prevention Week for 86 years,” says James M. Shannon, president of NFPA. “The annual public awareness and safety commemoration, which is proclaimed by the president of the United States each year, is observed by fire departments in the U.S. and Canada to mark the anniversary of the Great Chicago Fire of 1871. We are happy to include Domino's Pizza as a partner for this year's activities and to increase the reach of our fire safety messages.”