Ford Motor Co.
Hats off to Ford for Safety Campaign

Hats off to Ford for Safety Campaign

Jan. 5, 2021
Ford, correctly reading the mood of the country, created a #FinishStrong commercial that replaced some of its regular football season ads.

Part of the fun of watching football is car commercials.

But this year Ford has set aside some of its F-150 truck ads to encourage us to remain diligent in continuing to fight COVID-19.

At first, this might seem odd coming from an auto company, but it’s not. Ford was one of the first companies to begin making masks at its plants to help us battle this horrific disease. Back in April, the company, in partnership with the UAW, started manufacturing masks. And by the end of December, the company had produced 55 million masks. By the middle of 2021, Ford expects to have donated 100 million masks.

Other PPE the company has manufactured includes:

  • 20 million face shields
  • 50,000 patient ventilators
  • More than 32,000 powered air-purifying respirators in collaboration with 3M
  • 1.4 million washable isolation gowns

So, it’s no surprise that the company is correctly reading the mood of the country and is stepping up to encourage us to #FinishStrong.

“While many are weary from the challenges 2020 has thrown at us, now is the time for us to pull together, protect each other and finish strong until COVID-19 vaccines arrive more broadly. Lives are on the line,” said Kumar Galhotra, president, Americas & International Markets Group, Ford in a statement released on Dec. 31 when the company announced its #FinishStrong campaign.

In an article on Cheddar, Jim Baumbach, vice president, enterprise product line management at Ford said that it was the data that helped prompt the company to create this campaign.

"We really were inspired by some of the data we were seeing coming out of the University of Washington, where if we just followed some of these safe COVID protocols and everybody did their part, we're not helpless. We can save more than 50,000 incremental lives," Baumbach told Cheddar.

As someone who loves watching those trucks cross over fields and streams, I am even more moved by watching a company implore us to stay safe and keep strong.

Sponsored Recommendations

ISO 45001: Occupational Health and Safety Management Systems (OHSMS)

March 28, 2024
ISO 45001 certification – reduce your organizational risk and promote occupational health and safety (OHS) by working with SGS to achieve certification or migrate to the new standard...

Want to Verify your GHG Emissions Inventory?

March 28, 2024
With the increased focus on climate change, measuring your organization’s carbon footprint is an important first action step. Our Green House Gas (GHG) verification services provide...

Download Free ESG White Paper

March 28, 2024
The Rise and Challenges of ESG – Your Journey to Enhanced Sustainability, Brand and Investor Potential

Work Safety Tips: 5 Tactics to Build Employee Engagement for Workplace Safety

March 13, 2024
Employee safety engagement strategies have become increasingly key to fostering a safer workplace environment. But, how exactly do you encourage employee buy-in when it comes ...

Voice your opinion!

To join the conversation, and become an exclusive member of EHS Today, create an account today!