Steering Wheels

NHTSA Reminds Drivers to Stay Safe Over Christmas, New Year's Day Holidays

Dec. 15, 2017
About one-third of all drivers arrested or convicted of drunk driving are repeat offenders, according to the National Highway Traffic Safety Administration (NHTSA).

Over the past five years, an average of 300 fatalities were recorded due to drunk driving between Christmas and New Year's Day. 

As a response, the National Highway Traffic Safety Administration (NHTSA) has kicked off its annual Drive Sober or Get Pulled Over campaign, which includes nationwide TV advertisements aimed at warning Americans to stay safe over the holidays and raise awareness of drunk driving.

“December is a busy time on our nation’s roads and we want people to travel safely,” said Elaine L. Chao, United States transportation secretary, in a statement. “We’re urging everyone to drive sober and plan a safe ride home before drinking at holiday celebrations and gatherings.” 

The commercial, which takes place at the scene of a crash and shows a man sitting in the backseat of a police vehicle, warns about the risks and consequences of drunk driving.

Paired with the advertisement is a 360-degree virtual reality web experience, allowing a user to explore the scene of a drunk driving crash and interacts with victims, police, and EMTs. The SaferRide app is available for Android devices on Google Play, and Apple devices on the iTunes store

“This holiday season we’re reminding all motorists to drive sober, safely and responsibly,” said Heidi King, NHTSA deputy administrator in a statement. “Our law enforcement partners across the country will be on patrol to help protect the public from drunk drivers. Please help spread the word: Drive Sober or Get Pulled Over.”

In 2016, 781 people lost their lives in drunk-driving-related crashes in the month of December alone, according to the NHTSA. 

Sponsored Recommendations

Free Webinar: ISO 45001 – A Commitment to Occupational Health, Safety & Personal Wellness

May 30, 2024
Secure a safer and more productive workplace using proven Management Systems ISO 45001 and ISO 45003.

ISO 45003 – Psychological Health and Safety at Work

May 30, 2024
ISO 45003 offers a comprehensive framework to expand your existing occupational health and safety program, helping you mitigate psychosocial risks and promote overall employee...

DH Pace, national door and dock provider, reduces TRIR and claims with EHS solution

May 29, 2024
Find out how DH Pace moved from paper/email/excel to an EHS platform, changing their culture. They reduced TRIR from 4.8 to 1.46 and improved their ability to bid on and win contracts...

Case Study: Improve TRIR from 4+ to 1 with EHS Solution and Safety Training

May 29, 2024
Safety training and EHS solutions improve TRIR for Complete Mechanical Services, leading to increased business. Moving incidents, training, and other EHS procedures into the digital...

Voice your opinion!

To join the conversation, and become an exclusive member of EHS Today, create an account today!