ASSE Launches Branding and Name Change

New logo, website and branding reflects organization's diverse membership.

After more than a century, the American Society of Safety Engineers officially has transitioned to the American Society of Safety Professionals (ASSP).

The new name also includes a refreshed logo, redesigned website and rebranded social media channels. 

“We’re evolving with our profession to stay at the forefront of workplace safety advancements,” said ASSP President Jim Smith, M.S., CSP, in a statement. “Our members are involved in various management systems and technical safety areas such as risk assessment, hazard identification, injury prevention and workers’ compensation. They also work to improve human and organizational safety performance. It’s an exciting time to be part of our organization.”

ASSP’s revised brand better reflects its current membership and positions the Society for growth with young safety professionals. 

Followers of ASSP on social media can check out the Society’s new Twitter feed, revamped Facebook page and updated LinkedIn company page. 

The organizations website is now, featuring a complete redesign that showcases ASSP’s strategic priorities of education, advocacy, standards and member communities. \e.

The society was founded as the United Association of Casualty Inspectors in 1911 as a result of the tragic Triangle Shirtwaist Factory fire that killed 146 garment workers in lower Manhattan. It was the deadliest industrial disaster in New York City history, leading to reforms that improved workplace safety. ASSP’s name shifted in 1914 to the American Society of Safety Engineers. Last year in a historic vote, members approved the name and branding change.

ASSP’s new brand will be on display at its Safety 2018 Professional Development Conference & Exhibition in San Antonio, taking place this Sunday through Wednesday (June 3-6) at the Henry B. Gonzalez Convention Center. 

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